JDW was created because there seemed to be a disconnect between what the consumers wanted, what businesses were giving consumers, and what agencies were providing businesses. Simply put, many agencies were not setting up businesses for success. So along with that, politics and old traditional values filled hallways and conference rooms; polluting and suffocating the arena for new and exciting ideas. The people of JDW decided that for them to survive and continue progressing the marketing and public relations industry, they needed to do their own thing. And here we are.